SPORTS.
STYLE.
CULTURE.
PERFECT FITS.
Style Points integrates the game, fashion, beauty, lifestyle, and fan energy shaping women’s sports right now.
THE GAME IS BIGGER THAN THE SCOREBOARD.
From championship headlines to tunnel fits, social reactions, product-placement moments, and animated highlights, Style Points gives fans a fresh way to follow their favorite stars in one watchable format.
Built for today’s women’s sports fan.
Style Points is designed to be recognizable, repeatable, and adaptable across broadcast, digital, social, and brand partnerships. Each episode blends highlights, personality, culture, and conversation into a format built for how fans engage with women’s sports today.
Style Points’ Show Format
Starting Five:
The biggest stories in women’s sports right now
Stylites:
Highlights remixed with animation, fan reactions and social commentary
Social Shoutouts:
Fans show love and serve tea
Perfect Fits:
Fashion raves and roasts of your favorite athletes
Promote:
Built-in opportunities for partner integrations, product moments, and brand visibility.
Player Interviews:
Today’s stars share their personality, ambition, and swag
Style Points is the bridge for brands into the women’s sports conversation without forcing the fit.
The concept naturally supports integrations across fashion, beauty, sneakers, lifestyle, travel, wellness, tech, sports performance, and fan experience. From shoppable looks and product callouts to sponsored segments, athlete-led campaigns, and live event extensions.
The opportunity is there to build a media environment around the athletes, style, stories, products, and categories shaping women’s sports culture.
ON STYLE POINTS
REVENUE OPPORTUNITY
BRAND PARTNERSHIPS
CONSUMER SPENDING
COURTSIDE ACCESS
EXPANDED AUDIENCE
The numbers don’t lie.
46 BILLION
Minutes of Women’s Sports Watched
Fans spent 46 billion minutes watching women’s sports in 2025, demonstrating unprecedented audience engagement and growing demand for women’s sports content.
$6 BILLION
Women’s Sports Merch Market
The women’s sports merchandise market reached $6 billion in 2025, with 67% of women’s sports fans purchasing team or athlete merchandise—highlighting a highly engaged consumer base.
85%
Of Consumer Spending Controlled by Women
Women aged 18–54 influence 85% of all consumer spending decisions in the United States, making them one of the most valuable audiences for brands to reach.
Statistics reflect publicly available industry research and market reports available as of 2025. Data points are intended to demonstrate broader trends in women’s sports viewership, consumer engagement, and purchasing influence. Sources include industry analyses from leading sports business, marketing, and consumer research organizations.
WOMEN’S SPORTS IS A
MULTI-BILLION-DOLLAR BUSINESS.
Driving viewership, building year-round fan engagement, and creating new stars, women’s sports have reshaped what sports culture looks like across broadcast, social, fashion, and brand partnerships.
Fans crave more. They watch games, share clips, talk about tunnel looks, buy merch, track brand collaborations, and turn players into household names with influence far beyond the box score.
The opportunity is clear:
Womenʼs sports are a year-round media conversation.
Women build star power across sports, fashion, business, and social media.
Fans engage with highlights, personality, style, and the story at the same time.
Networks and brands need to meet this audience.
Explore the Style Points media deck
A deeper dive into Style Points.
Meet the creators behind Style Points
Style Points is created by Brooke Weisbrod and Erin Billings, bringing together sports media authority, athlete insight, production instinct, and a sharp sense of what makes content feel timely, watchable, and culturally relevant.
Together, Brooke and Erin are shaping Style Points as a sports culture concept with the energy, credibility, and flexibility to grow across platforms.
Brooke Weisbrod,
Creator and Host
From making shots to calling them, ESPN’s Brooke Weisbrod brings a rare full-pipeline view of women’s basketball and a deep understanding of women’s sports media. A basketball analyst, sideline reporter, former pro, and a long-time sneaker-lover, Brooke brings that experience to Style Points and lets athletes be seen as competitors, personalities, business leaders, style leaders, and cultural voices.
Bring Style Points to the screen.
For partnership or production opportunities, sponsorship interest, and media inquiries, let’s talk about what comes next for Style Points.
You can write us at hello@stylepointstv.com